Job Description
Campaign Execution: Plan, execute, and optimize digital marketing campaigns with a primary focus on lead generation to drive brand awareness and customer acquisition.
Cross-Functional Collaboration: Collaborate with cross-functional teams to ensure campaigns align with overall marketing objectives and brand messaging.
Social Media Management: Manage and curate content for various social media platforms to engage and grow our online community. Stay abreast of industry trends to enhance brand visibility.
Content Creation: Develop compelling and high-quality content for the company's website, blog, and other digital platforms. Ensure consistency in brand messaging and maintain a strong online presence.
Web Analytics Analysis: Utilize web analytics tools to measure and analyze the performance of digital marketing efforts. Generate reports, identify key trends, and make data-driven recommendations for continuous improvement.
SEO Optimization: Implement SEO strategies to enhance website visibility and improve search engine rankings. Stay informed about SEO best practices and algorithm changes to adapt strategies accordingly.
Editing Skills: Strong editing skills required for refining content and ensuring messaging consistency across all digital platforms.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
Proven experience in digital marketing with a focus on lead generation and campaign execution.
Strong understanding of web analytics tools and data-driven decision-making.
Proficiency in content creation, with excellent editing skills, and familiarity with SEO best practices.
Excellent communication skills and ability to collaborate with cross-functional teams.
Creative mindset with a keen eye for detail.
Benefits:
Competitive salary package
Professional development opportunities
Collaborative and dynamic work environment