Job Summary The Assistant Brand Manager is responsible for developing and implementing strategies that enhance the brand's visibility, market positioning, and overall equity. This role involves managing all aspects of brand marketing, including campaign development, market research, and collaboration with cross-functional teams to ensure brand consistency and growth.

Brand Strategy Development: - Develop and implement comprehensive brand strategies that align with the company’s goals. - Conduct market analysis to identify opportunities and monitor competitive activity. - Define brand positioning, messaging, and unique selling propositions. Campaign Management: - Plan, execute, and oversee brand marketing campaigns across various channels (digital, social media, print, etc.) - Collaborate with creative teams and other inter-departmental teams to develop compelling marketing materials. - Measure and report on campaign performance, using insights to refine strategies.

Market Research and Analysis: - Utilize data to inform branding decisions and identify areas for improvement taking into consideration the competitive landscape. Cross-functional Collaboration - Work closely with product development, sales, and other departments to ensure brand alignment. - Coordinate with external agencies and partners for campaign execution and media buying. Brand Equity and Awareness - Develop initiatives to enhance brand equity and recognition. - Manage brand assets and ensure consistent application across all touch points

Qualifications - Bachelor's degree in Marketing, Business, or a related field. - 2-3 years of experience in brand management preferable in an agency. - Proven track record of successful brand management and campaign execution. - Strong analytical skills and experience with market research and data analysis. - Excellent communication and interpersonal skills. - Creative mindset with the ability to think strategically. - Proficiency in digital marketing tools and platforms.

Key Competencies - Strategic thinking and problem-solving skills. - Strong leadership and project management abilities. - Ability to work collaboratively in a team environment. - Attention to detail and commitment to quality. - Adaptability and ability to manage multiple priorities.