Job Summary The Assistant Brand Manager is responsible for developing and implementing strategies that enhance the brand's visibility, market positioning, and overall equity. This role involves managing all aspects of brand marketing, including campaign development, market research, and collaboration with cross-functional teams to ensure brand consistency and growth. Brand Strategy Development: - Develop and implement comprehensive brand strategies that align with the company’s goals. - Conduct market analysis to identify opportunities and monitor competitive activity. - Define brand positioning, messaging, and unique selling propositions. Campaign Management: - Plan, execute, and oversee brand marketing campaigns across various channels (digital, social media, print, etc.) - Collaborate with creative teams and other inter-departmental teams to develop compelling marketing materials. - Measure and report on campaign performance, using insights to refine strategies. Market Research and Analysis: - Utilize data to inform branding decisions and identify areas for improvement taking into consideration the competitive landscape. Cross-functional Collaboration - Work closely with product development, sales, and other departments to en... more